Top 10 Affiliate Marketing Programs

How to Drive Conversions for Pay Per Call Affiliate Programs

Affiliate programs are an excellent way of generating a viable income online, though they require a considerable amount of time and effort. There are plenty of different kinds of affiliate programs that you can join depending upon the niche you operate in, though your income is going to be contingent on your marketing efforts.

The more adept you are at marketing, the more income you can generate. Whether you own a blog or any other kind of website, it’s important for you to do your research very carefully before joining any affiliate program. Most affiliate programs usually pay a commission when a specific task is achieved. 

In most cases, this is a sale. If you are able to generate a sale for the merchant, you get a commission. These commissions and sales are tracked through dedicated tracking links. You can use these links for marketing purposes in order to track how many commissions you have generated.

Most affiliate marketers use a variety of different tactics in order to generate sales. But, you should know that not all affiliate programs require you to generate a sale. Instead, many also pay a commission based on every lead you generate, or even when a visitor performs a specific action.

For instance, pay per call affiliate programs usually pay affiliates for each quality call that’s generated on behalf of the publisher. Let’s look at pay per call affiliate programs in deeper detail. 

What Are Pay Per Call Affiliate Programs?

A number of performance marketing networks (affiliate networks) usually pay affiliates for the number of calls that they are able to generate for advertisers through these pay per call affiliate programs. When an advertiser creates a marketing campaign that’s focused on driving prospective customers to call them, they often work with affiliates to help increase the number of inbound calls.

This helps advertisers dramatically increase their inbound call volume and meet certain targets. If they have good sales representatives and telemarketers on the platform, they can also increase conversions dramatically. The reason why pay per call affiliate programs are so popular is that the merchant relies on the affiliates to get callers to call into their call centers and therefore reduce their need for their own comprehensive marketing campaigns.

Instead, publishers get paid to carry out marketing efforts on their behalf. This greatly reduces efforts and money spent. However, brand integrity and customer experience must be carefully monitored, particularly when working with new affiliates. But pay per call affiliate programs allow brands to control the brand integrity, because each call is routed to an in-house representative instead of an affiliate. 

There are several verticals that perform really well for pay per call programs. A number of purchase-focused industries that primarily rely on lead generation to maximize conversions rely on these programs to increase inbound call volumes and capture information about interested parties. 

For instance, service industries like healthcare, legal services, travel, home services, and fiscal service providers usually rely on inbound leads to generate more sales. Pay per call programs perform really well for products that require human interaction to aid in the sales process. 

The way it works is you as an affiliate are given a unique telephone number that is linked to your affiliate account. This is similar to your tracking links used in traditional affiliate marketing. You then advertise this phone number in your various marketing channels and each time a potential customer calls that number it is routed to the call center. Depending on the requirements to qualify for a commission, the caller may need to stay on the line with a sales rep for a certain amount of time, such as 1 minute. Other qualifying criteria could be if the sales rep closes a sale. Each offer you promote will have different criteria, so be sure to check. The beauty of Pay Per Call is if the merchant has strong salespeople they will engage the potential customer and answers their questions and lead them in the right direction. 

By joining a reliable affiliate network like ATraffic, you can quickly drive more traffic and increase your commissions. ATraffic is an affiliate network operated by a team of highly experienced performance marketers, so it’s a great way to maximize your revenue within a brief period.

The Best Ways to Maximize Revenue with Pay Per Call Affiliate Programs

There are a number of different methods that work really well with pay per call affiliate programs. As an affiliate marketer, you need to make sure that you use the right tactics in order to drive traffic. Without using the right tactics, you won’t be able to generate a good commission.

Ideally, the best affiliate marketers use a variety of marketing tactics and promotional channels in order to maximize their commissions. Here are some of the best ways to generate more revenue with pay per call affiliate programs.

Before you get started, as mentioned earlier, it’s important to identify how a call qualifies for a commission. You may want to read the program’s guidelines or fine print because most advertisers provide truly clear criteria about when a call is qualified for commission or not. In most cases, this is usually dependent on the length of the call itself. Other factors also come into play, such as the region from which a person is calling. If a call goes unanswered or if it’s a repeat call, it probably won’t qualify for a commission.

There are several companies that also use software in order to track and qualify calls in real-time. They use detailed software programs in order to filter calls and use modern technologies to analyze voice responses and then determine whether a call is qualified or not. 

Therefore, you need to make sure that you use multiple tactics in order to increase interest from your visitors and maximize your income. Some companies also use the Revenue Share model, which is quite popular. In this case, they only pay when a lead is converted, instead of paying an amount based on the duration of the call.

Here’s how you can market the offers in order to generate more commissions. 

Use Local Advertising Platforms

If you are targeting a specific region, you may want to search for some local classified websites. These ad platforms allow you to post different offers and you can generate callbacks through those. It’s one of the effective ways of increasing exposure within a local market and getting more people to call on your tracking number.

Most marketers don’t understand just how effective this can be. If you have already joined a reputable affiliate network like ATraffic and want to increase the amount of incoming traffic, putting up ads on local advertising and classified websites is a fantastic way to increase your traffic. 

However, you need to make sure that you create an interesting ad that invokes user interest. The least you can do is to make sure that the ad is grammatically correct and uses the right keywords to maximize visibility. This is one of the simplest ways to maximize the number of calls through your marketing efforts. 

Proper Search Engine Optimization (SEO)

Most influential affiliate marketers already understand the importance of search engine optimization in order to generate more interest from users. Search engine optimization is an umbrella term that focuses on a variety of different techniques that website owners and marketers can use to bring traffic to their websites. 

While SEO takes considerably longer than other techniques, the rewards speak for themselves. If you have a top-ranking website on several keywords that relate to the offers or niches you promote, you can easily optimize your website’s landing pages in order to generate more incoming calls and leads. 

There are a number of important factors that influence the SEO aspect of your website. Given Google’s latest update, you need to make sure that you start by optimizing the page experience. If your website doesn’t load up on time, it probably won’t rank high. So, all of the design and thought that you put into the UX on your website to increase conversions simply won’t matter. That is why you need to use the right hosting for your website and not the cheapest. That’s the first step.

Once you are done, you can then run through the Core Web Vitals and make sure you adapt your website accordingly. Make sure the PageSpeed Insights give you a score of 100 or 99 at the very least. This will resolve all your worries associated with hosting. 

Then, you need to focus on creating quality content that users will go through. If you already have a blog on your website, make sure you update it with quality content. One particularly important aspect of SEO is proper keyword research. If you do not do proper keyword research, you are going to have a difficult time ranking high for the keywords that really matter.

Therefore, it’s necessary for you to keep an eye on your competition, and carefully evaluate which keywords to target. Once you know which keywords are performing well, your next step is to determine the kind of content you need to create. Just search for the top-ranking results on specific keywords to know the benchmark you need to beat.

Ideally, you need to create in-depth content that offers value in order to succeed. If you are not able to do that, you won’t be able to rank high. Brand visibility is critically important if you want to succeed as an affiliate marketer. Creating quality content is essential if you want to rank high. 

Once you are in the top 10 SERPs, you can then continue to optimize and tailor your content so that it performs well. It’s an ongoing process, so it’s really not something that you can do once and leave behind. If you do not optimize the content consistently, your page will drop off in the search rankings.

Pay Per Click Advertising

One of the best ways to generate more incoming calls and leads is to use pay per click advertising. Google’s ad network is obviously one of the biggest and best, but there are many others out there that can bring excellent results. You will have to bid on a specific keyword and then create engaging ad copy to increase conversions. As the name suggests, you pay for each click generated. 

If you know a thing or two about A/B testing, you can use it to effectively determine what works best for your website. Once you know which copy delivers the best results, you are on the path to success. You can bring more incoming leads and get more calls. The number provided to you for use can be added to the ad copy and interested people will start calling directly. If people call without clicking on the ad, you net a commission without having to pay for a click. However, PPC requires a substantial amount of time and knowledge, so you may want to hire a specialist or an expert. Along with joining a reliable affiliate network like ATraffic, you can use PPC in order to maximize your commissions through pay per call affiliate programs.

Social Media Marketing

Social media marketing is also an effective way of generating more interest and increasing the number of incoming leads. If you have a decent social media following, you can post links or numbers and convince your followers to call. However, in order to effectively utilize social media marketing, you need to make sure that you engage with your audience.

Highlight a few benefits and give your audience a strong reason why they should call. This will greatly help in improving the response and make it easy for your audience to understand why they should place the call. If people like the offer, they will jump on it! Social media marketing should be considered a long-term strategy because building a strong following is not something that will happen overnight. 

These are just some techniques of how to drive conversions for Pay Per Call affiliate programs. With the right approach and consistent effort, you could soon find that Pay Per Call offers are your ticket to making big bucks.  

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