The Complete Guide to Nutra Affiliate Marketing:
What is Nutra?
The term “Nutra”, aka nutraceuticals, was coined in the late eighties. It started as a consumer-friendly term for nutritional supplements, but now covers multiple beneficial areas that are broadly branded as “health and well-being” products.
Already a popular market, the COVID pandemic was the trigger for “record” US Nutra sales in 2020 as consumers had limited access to healthcare. A lack of shopping opportunities drove eCommerce sales as they became increasingly concerned for their physical and mental well-being, a trend that continues today.
With major health and beauty brands entering the Nutra market, and further developments, it is a great place to be an affiliate.
Nutra products are not medicines, but many Nutra products sold in the US have to be approved by the Food and Drug Administration (FDA), or the Food Standards Agency in the UK when it comes to supplements. In other areas and regions, different rules may apply, or the products are unregulated.
As another regulatory example, any Indian Nutra producers (a source of much of the world’s supply) need to have an FSSAI License. But once out of the factory, they can be marketed and promoted in all manner of inventive ways, with a huge eCommerce market looking for smart health products.
The global Nutra market was worth $511 billion in 2021 and should reach $991.09 billion by 2030, growing at around 9% a year to the end of this decade. That makes Nutra a lucrative opportunity for affiliates, with many programs or networks to join that provide dedicated Nutra affiliate offers.
What Areas Does Nutra Cover?
The Nutra market of today includes everything from dieting, vitamins, mood boosters, supplements, beauty products, performance enhancers, and many more. Typical popular examples include:
- Brain health supplements for concentration, as popularized by everyone from students to fighter pilots
- Protein powders for mass/weight gain, for athletes and bodybuilders
- Keto supplements and snacks for dieters
- Collagen for general skin and muscle care
- Multi-vitamins and minerals to combat stress and sleeping problems
- Hemp/CBD-based products for multiple purposes including pain relief
- Probiotics for intestinal health
- Vegan/vegetarian options to support consumers switching to a plant-based lifestyle
- Nutra for pets is another option, with people happy to pamper their companions or seek help for joint, stress, and other issues without the high cost of a vet visit.
What are the main types of Nutra products?
- Botanicals, fruit, and herb extracts can be mixed with other Nutra products for a variety of benefits.
- Dietary supplements, typically vitamins, are aimed at consumers to produce a specific health benefit. They are sold as capsules, liquids, powders, and other forms for easy consumption.
- Immunity boosters – In the aftermath of COVID and other fast-spreading illnesses, people want to be prepared and protected with a range of Nutra products that boost their immunity.
- Probiotics, typically supplements, provide “friendly” bacteria to restore the natural balance of bacteria in your stomach and intestines after an illness.
- Sexual performance products that typically improve blood flow and testosterone levels to boost libido.
- Sports Nutra products for athletes and bodybuilders to improve performance or boost muscle mass.
- Soy-based Nutra for vegetarians or vegans, a more natural approach to supporting their health needs.
- Traditional health products – not all Nutra is new, traditional remedies like Cod liver oil and Omega 3 are packaged in modern ways to help promote overall health.
- Weight loss promoters, typically herbal teas, appetite suppressors, and other products that act as part of a wider diet program.
The Nutra Market
The Nutra market continues to grow fast. Whenever there is a new health trend, like the superfood Acai berries, the Nutra and supplement industry is quick to deliver pills, powders, chewable snacks, and other natural product formats. In the case of acai, it boosts immunity and skin health, but by mixing it with other products, broader benefits can be offered, creating a wider product range and greater marketing opportunities.
For affiliates, the Nutra market is a high-volume area with low-to-medium returns per sale that can still drive strong revenue from repeat sales and increasingly high-value products or bundles. High-profile segments include the Omega-3 gummies market. That alone could be valued at over US$ 914 million by 2030, while herbal teas, mushroom extracts, and antioxidants all help boost consumers’ health and the affiliate market.
What Are Some Nutra Affiliate Examples?
The Nutra market was driven by traditional health stores taking the eCommerce route to attract online shoppers. But the success of the segment has seen plenty of new science-focused and specialist brands, such as for bodybuilding or keto diets, take off. All producers and sellers aim to drive sales through a combination of organic growth, traditional, and affiliate marketing.
Some online retailers have an in-house affiliate program, while others work with affiliate networks to find a ready roster of affiliates. The networks engage with influencers, affiliate professionals, and others across the health and beauty content sphere to talk directly to an engaged and eager audience. Affiliate offers typically promote and encourage:
- Paid trials for exciting new products
- Encourage sign-ups for subscription-based ordering
- Bulk orders of popular products
- Straight sales across the eCommerce store
- Cash on delivery for direct phone sales efforts
How to Start as a Nutra Affiliate?
Most affiliate programs or networks will expect prospective affiliates to demonstrate a growing audience and knowledgeable content. However, since most Nutra products are fairly specialized and sold to a general audience, much of the health detail is provided by each affiliate offer or the product itself.
That leaves you to be positive about the product benefit, highlight your experience with them, or discuss how they can help your audience, be it time-poor moms, students, gym bunnies, or outdoor types. You can divide content by the gender of your audience, their age, likely medical needs, and health interests to create an appropriate mix of products and content.
As a newcomer, you should identify a niche you are familiar with, be it dieting, sports, or overall health, and link to the big stories in that area, relating to how Nutra products can provide benefits. With consistent content and a growing audience, you will be accepted by affiliate programs and networks and can build on succeeding as a Nutra affiliate.
As well as promoting Nutra products, you can also promote Nutra accessories, from smoothie recipes and makers to smart devices that measure various key health or diet performance indicators. All of these increase the likelihood of conversions and create a broader range of content and affiliate offers.
How to Succeed as a Nutra Affiliate?
Know your market
Learn which Nutra products are successful sellers and identify how they are best marketed.
Target specific products to the right audience (male/female, young/old, seasonal/evergreen). And know when to tap into new products and launches or focus on high-growth geographies that can deliver outsize results.
Within the affiliate programs and networks listed here, there are several that focus on smaller geos that might be a better target than crowded markets. And each geo will have a particular preference, be it different hair care products, skin whitening, local treatments, and so on.
Know the rules
Ensure you comply with any local/geo rules and regulations when it comes to marketing health products. These might include not promoting to minors, not saying products are “medicines”, not quoting marketing as research, etc. Specifically, take care when marketing sexual health products, both for accuracy and to avoid offending the audience.
Test affiliate offers often
The Nutra affiliate market is full of activity, with an endless supply of new product offers and trends. You need to promote them widely through content, email, videos, and social media, to find which approaches convert best.
Work with several affiliate programs or networks that are constantly delivering new offers and quality marketing content to maximize your opportunity. And if any don’t provide the support or value you feel they should, then move on as there are many others.
The Power of Your Own Nutra Brand
If your business ambitions spread beyond the promotion of Nutra products through affiliate offers, there are many white-label Nutra producers around the world, such as Swedish Nutra. They produce high-quality Nutra pills or powders and will print your brand on the bottles or packets.
Another approach is private labeling or contract manufacturing where you create exclusive products with your manufacturing partner that no one else can offer. By creating distinctive brands and products you could potentially outcompete the marketplace through relatively simple innovations.
These approaches enable affiliates, startups, and marketers to produce their own health brands and develop a greater income through sales that they can boost with expert affiliate marketing.
The Best Nutra Affiliate Programs and Networks
Once you have considered how to approach the Nutra market and set up a site and social media for your Nutra content, you will want to consider which affiliate programs to work with. They all offer slightly different approaches to affiliate marketing with various rates, marketing content, payment terms, and so on. Research these, and others, to find which will work best for you.
With that information in mind, below are some of the best Nutra affiliate programs and networks to consider. Many are focused on a specific area of the Nutra market and can be used collaboratively or in rotation with others to generate audience engagement and drive income.
1. TerraLeads Nutra Affiliate Program
The Nutra sector is a global giant with many retailers entirely focused on it. TerraLeads is a major player that both manufactures and sells its own-brand nutraceutical products. Active across Europe and Asia, it operates in 101 countries, with recent posts encouraging a focus on the likes of Hungary, “a small country with big profits”, follow TerraLeads Twitter for regular examples.
The TerraLeads affiliate program runs through its CPAHub which has over 3,200 affiliate offers and delivers over 50,000 leads daily. Providing a stylish-looking range of health and diet, performance, and anti-ageing products, TerraLeads delivers high CPA rates through cash-on delivery sales and uses that granular geographic targeting (Kuwait and Turkey are current hot spots) for specific products to boost results.
Affiliates are rewarded with top payouts as there is no middle-man and instant payments on request ($50 minimum). There is also a reward scheme with engaged affiliates getting “coins” per sale that can be converted into a range of prizes including gadgets, bikes, and cars, as your success grows.
- Provider: TerraLeads
- Payout: On request
- Payment Threshold: $50 minimum payout
- Support: 24/7 multilingual
2. Nutra Innovations Affiliate Program
If you want to promote in the US, there are plenty of Nutra retailers with their own affiliate programs, like Nutra Innovations. They specifically work with health-conscious audiences, citing “a passion for fitness and personal growth” among its affiliates.
Nutra Innovations focuses on health and bodybuilding, with products specifically for building muscle, pre-workout, and recovery aids, and fat burners. Most products are modestly priced around $9.99 but high-value bundles can deliver a great Nutra affiliate income.
As a reward for joining the Nutra Innovations Affiliate Program, there is a 25% discount on your purchases, and a 10% commission on affiliate sales with discount offers to attract your audience. Additionally, there are tiered dollar bonuses based on the number of sales you make in the month, up to $100.
- Provider: Nutra Innovations
- Payout: On request or monthly
- Payment Threshold: $50 minimum
- Support: Discord and email
3. iHerb Nutra Affiliate Program
An affiliate program with a broader appeal than Nutra Innovations, iHerb provides vitamins and supplements for brain health, probiotics, nutrition, and other supplements. With a global reach and US and UK stores, it plays in all the major markets and has its own affiliate program, offering 5% on all sales.
With over 30,000 products in the store and great commissions, iHerb’s affiliate program can work well with any health, diet, or Nutra content site.
Powered by Partnerize, the iHerb Affiliate Program provides marketing assets, coupons, and discounts, plus regular reports and sales tracking to keep affiliates engaged. The iHerb program works in 16 languages, 86 currencies, and 38 payment options, and uses 7-day cookies to ensure the latest offers are on show.
- Provider: Partnerize
- Payout: Net 45
- Payment Threshold: $300
- Support: Blog and messaging
4. Algo-Affiliates Nutra Network
As host, Algo-Affiliates is the first affiliate network on this list. We provide affiliate offers across many different areas, including technology, gaming, crypto, and Nutra. That’s an ideal range of offers if you want to push your affiliate marketing and content in multiple directions. Our personal affiliate managers can help you choose the best approach for your content.
With some 50 current Nutra offers focused on high-value geos like the US/UK and wider Europe, affiliates can promote offers for Keto-gummies, probiotics, CBD oils, energy, and performance, covering a broad swathe of your potential audience.
We provide AI-powered Smartlinks to put the most appropriate offers in front of your audience, and you can create ad-groups to manage the offers across different areas. Each Algo-Affiliates Nutra offer has smart-looking, performance-optimized landing pages with strong content, calls to action, and high-value offers into the $100s for your audience.
Typical $90 CPA rewards or higher for the Nutra segment can make a great income for those focused on it, and we provide personal support, on-time payments, and other perks.
- Provider: Algo-Affiliates
- Payout: Monthly
- Payment Threshold: $150 minimum
- Support: Email, Chat
5. AdCombo Nutra Affiliate Program
Winner of the GFY Best Nutra Affiliate Program in 2021, AdCombo delivers results, as a case study about a $2,600 net profit from Nutra products shows. That might not sound much, but AdCombo’s Nutra affiliate offers are focused on low-competition tier-2 geos, primarily Eastern Europe, South Asia, and Latin America to maximize ROI rather than fight in over-competitive markets.
AdCombo’s affiliate network provides localized offer funnels, with multiple pre-built webpages and landing pages to do the promotional heavy lifting for each offer, whatever the product. AdCombo also has a backend with a global network of servers to support its affiliate offers in countries where internet speed isn’t typically that great.
Recent offers include slimming, pain relief, health, and beauty, with around $17-$20 CPA payouts. Having mentioned the use of celebrities in content, note that some AdCombo small print mentions “No local celebrities on creatives (landings, pre-landings, and banners)” so be careful about how you market their content.
- Provider: AdCombo
- Payout: Twice weekly
- Payment Threshold: $50 minimum
- Support: Tutorials and personal affiliate managers
6. GuruMedia Nutra Affiliate Network
GuruMedia is an affiliate network focused on the Nutra and health segments, with digital fingers in some other areas. It provides around 2,000 offers in these key markets, with everything from testosterone to slimming aids. Many of them have multiple buying options to cover most budgets, increasing the chances of a sale.
GuruMedia’s affiliate network claims a five-star service for both newcomers to affiliate marketing and experts. They run daily audits to avoid tracking errors, and with recent offers including a $151 payout for keto gummies, there is plenty of incentive to try them out.
With a decade of experience and 17 million sales and counting, GuruMedia has plenty of knowledge about Nutra affiliate offers. And with a personal approach to its affiliates, there are plenty of reasons to expect good service. All wrapped up in strong tracking, traffic vetting, secure payment services, and good security for users.
- Provider: GuruMedia
- Payout: Weekly
- Payment Threshold: Not specified
- Support: Chat and resources
7. ADVIDI Nutra Affiliate Network
ADVIDI is an affiliate network focused primarily on the Nutra segment, plus select others with high-performing credentials. Within their Nutra category, ADVIDI provides a mix of trials, straight sales and cash on delivery affiliate offers for skin care, dieting, and muscle-building products, offered across the US and Europe.
The ADVIDI affiliate network provides high-converting offers, backed by its cloud-based custom-developed technology solutions. That includes rotating offers via a single link to keep affiliate offers relevant and prevent ads from becoming stale. And the “offer trade floor” sees affiliate managers bidding to get the right offers on your site.
ADVIDI provides a useful guide to its Nutra affiliate offers, with detail on traffic quality, rebilling, and chargebacks, that can impact your earnings. And for high performers, there’s the chance to be a king or queen of ADVIDI with bonus points and exclusive event rewards for those who master their Nutra affiliate niche across February to April 2023, so get going!
- Provider: ADVIDI
- Payout: Weekly/bi-weekly
- Payment Threshold: Not specified
- Support: 24/7 support
8. Jumbleberry Nutra Affiliate Network
Jumbleberry is another affiliate network that has seen the potential of the Nutra market and largely focuses on the various sub-markets within. Leveraging an AI-powered campaign discovery tool, Jumbleberry’s affiliate network aims to find campaigns that match your content, and you would like to promote.
Operating since 2018, Jumbleberry has plenty of blog posts about the benefits of various Nutra products, with a strong focus on female skincare, haircare, and nutrition through various affiliate offers. Many are promoted by Jumbleberry’s Carousel campaign, for example, Persona’s monthly subscription provides unlimited access to its qualified nutritionists to deliver custom health plans.
This type of detail and extras can be useful for content-heavy affiliates who want to deliver deeper insights into products and services for their audience. There’s also a referral scheme to bring in extra dollars by signing up new affiliates, and Jumbleberry’s backend works on AWS and Snowplow for high performance and high levels of tracking and attribution.
- Provider: Jumbleberry
- Payout: Weekly, net-14
- Payment Threshold: Not specified
- Support: Messaging and blog posts
9. Amazon Associates Affiliate Program
If you struggle to get approved by a Nutra affiliate network, then you can still sign up for Amazon Associates and access its huge range of Nutra products through Amazon product links, banners, and other offers.
The Amazon Associates program might not have the sophisticated marketing tools, the great landing pages, or the high commissions, but it does provide access to a plethora of health and Nutra products on the market.
From pills and supplements to serums and powders, there are thousands of products to choose from that you can easily promote alongside your content. Easily mixing and matching to create broader topics and build a conversation with your audience about what works (or does not).
Amazon offers between 6% to 7% on qualifying health product purchases, which is better than many of its other categories. With long-lasting affiliate offers and plenty of Amazon events to help boost sales around key selling seasons, Amazon can be a viable option for many Nutra affiliates.
- Provider: Amazon Associates
- Payout: Monthly
- Payment Threshold: $25 minimum
- Support: Education center
10. 1 Shot Energy Affiliate Program
There can be a certain gloom around some Nutra products, but your content doesn’t have to be all about managing or preventing illness, there are plenty of proactive, lifestyle-boosting, products on the market, like 1 Shot Energy.
An easy sale through its light and bubbly energy chew products and marketing tone, its range of multivitamins positively pops with energy and vibrance. While you might not make a huge amount of revenue from the $19.99 packs, they have strong appeal to younger and student audiences looking to focus on their lectures and exams (or long gaming sessions), with a great range of flavors.
Joining 1 Shot Energy’s affiliate program is easy and provides commissions from 10%, personal discounts and freebies, giveaways for your audience, and extra benefits. In the background is a simple tracking platform with suitable marketing media to download to create lively content or your free mobile app.
Provider: 1 Shot Energy
Payout: Monthly, net-60
Support: Learning center and contact form
Nutra Affiliate FAQ
1. What approaches should I take to different Nutra geos?
The US market is a major source of revenue for most Nutra brands and affiliates. But there are many other strong regions for Nutra products, and many affiliate networks provide Nutra offers for highly specific geos. When developing content for them, use local imagery and appropriate stock models or artwork.
Celebrities endorse many Nutra fads, trends, or products, giving a lot of kudos to your content. But only refer to true global superstars when addressing non-English, eastern European, or Asian audiences. Instead, find local or regional celebrities or stories with more relevance to that geo.
Finally, check regulations for affiliate offers in the areas you plan to try, especially where cultural or religious sensitivities might come into play. Even relatively neutral marketing content or affiliate offers can cause friction.
2. Where can I find Nutra facts to boost the value of my content?
Beyond the marketing hype that comes with many Nutra products, affiliates need a bedrock of sound data or views to discuss and broaden their content. The Nutrition Facts site provides medically-based information and you can use the UK’s Health and Food Supplements Information Service to add depth to your content.
Also, check out the health and medical forums where you will often find people’s success stories of how they manage or mitigate conditions with various Nutra products, these are perhaps the most valuable references you can use.
Finally, plenty of health professionals are discussing the benefits of Nutra on Twitter and other platforms. And you can find many stories in the news and tabloid sites about the latest Nutra trends that can form the basis of more rounded content.
3. How do I segment my Nutra products and markets?
Some Nutra products apply to pretty much everyone, while some will only appeal to a niche audience. The best way to learn about the market is to research each product type and create a list of its appeal across demographics, primarily age and gender.
If you are not sure how your audience will evolve, use a mix of broad and narrow affiliate offers, to understand which performs best. And as you get a better idea of your audience, focus on products that will suit them, and your pocket of course.
4. What’s the best format for Nutra, mobile or desktop?
People tend to look at information about personal subjects on their smartphones, so check if there are mobile options among the creative content. Also, while most affiliate networks offer Nutra landing pages designed for desktop PCs, the dominance of smartphones for content consumption means your audience increasingly sees them on a small screen.
From a results perspective, while changes can appear minimal, if the cheapest option appears first on a smartphone screen, more buyers might choose that, rather than scrolling further down to the higher-tier items. Another option is to use push adverts that show well across smartphone browsers, on the desktop, and in-app.
To counter this, look for smart and mobile-focused affiliate offers that will appear in the best format for your audience. You can promote mobile-focused affiliate offers around content for the growing Nutra app ecosystem with Android and iOS calorie counters and keto trackers.
Also, use video content about health topics that viewers are happier watching on their personal devices rather than a home-shared or work computer, where the content’s discovery might cause embarrassment.
5. How do I find out about the latest Nutra products?
Nutra vendors will be the ones promoting the latest health deals through their affiliate offers, but if you plan a serious content and affiliate marketing strategy, you will want to keep ahead of the news. Sites like Nutra Ingredients offer information and data on the latest research, such as anthocyanins, next-generation probiotics, and micro-organisms.
Being aware of these innovations gives you more to talk about in your content or videos, positions you as a subject matter expert, and when they do come to market, you will be ahead of the curve in understanding their benefits.
Even a couple of hours of research a week can improve the tone and market awareness of your content, and create a more engaged audience receptive to your affiliate offers.